THE NEXT SUSTAINABLE MODEL OF RETAIL
WE DELIVER
CONSUMER
GOODS TO
YOUR HOMES
01
REFILL
We create refill stations that offer basic consumer goods in underprivileged communities where customers can purchase small quantities in reusable containers; paying a lower per-unit price due to reduced costs in distribution and packaging.
02
REUSE
Customers can bring containers or purchase reusable ones that are suitable for their portion size and storage capacity at home. Reusable containers will benefit low-income consumers to reduce cost spent on new plastic packaging and accumulate the savings with continuous reuse of containers.
03
REMOVE
The Siklus solution eliminates plastic waste which prevents further blockage in cities’ drainage systems, straining landfills, and ocean’s plastic pollution.
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TWO CHALLENGES ONE SOLUTION
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PLASTIC POLLUTION
It is estimated that by 2050 there will be more plastic than fish in the ocean. In Indonesia, the underprivileged communities are often excluded from waste management services. If the problem persists, it will have devastating consequences to our ecosystems, economy and health. Our solution mitigates the mounting plastic waste issue by tackling it at the source to promote a cleaner environment.
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POVERTY TAX
15% of products’ prices stem from the costs of packaging. When goods are sold in smaller quantities, the cost of packaging adds up to more money spent - poverty tax. The vulnerable population in Indonesia and those who do not have the capacity to purchase in bulk due to financial or space limitation pay the highest price for smaller quantities in everyday products. We break this cycle by delivering the goods at lower prices by cutting out added cost of plastic packaging.
OUR SOLUTION
Siklus tackles plastic pollution at the source while making everyday necessities affordable for low-income communities. We replace non-recyclable sachets with refill vending machines, designed to dispense a variety of portion sizes to accommodate our consumers’ limited storage space. Unit prices are 20% less, a significant saving for those who spend almost half of their income on food and homecare. With insights gained from our dispensing technology, we offer FMCGs companies an equitable, sustainable, and scalable solution.
MEET THE TEAM
Jane von Rabenau
CEO & Co-Founder
After finishing her studies at LSE and Harvard, Jane spent her career at the intersection of behavioral economics and international development, working on projects targeting low-income populations. Her mission is to disrupt the way retail is done at the Bottom of the Pyramid.
Agustinus V. Widyawiradi
Head of Engineering
Adrian (AJ) Lee
Head of Marketing
Verdy is a former Assistant VP of Engineering at Mekari with a decade of experience in building teams and technological backbones for startup companies in Australia and Indonesia. His area of expertise includes cloud infrastructure, web, and mobile applications.
AJ is a marketing and business leader professional. He is a shareholder at Critical Path and has previously held leadership consultancy roles within the world's leading media, research, and tech-firms, including Fleishman Hillard, BCW, Harris Interactive, and Hewlett Packard.
Dicky Sukarmadji
Head of Strategy
With extensive FMCG experience in various categories, Dicky has served as head of Marketing and Sales on multiple trade channels. He completed his Post Graduate in Management and Bachelor's Degree in Engineering from University of Indonesia.
Laksamana Sakti
Head of Operations
Having graduated from ITB and UCL, Laksamana is an expert in Operations & Strategy with experiences ranging from developing business transformation plans to providing technical assistance promoting economic growth and poverty reduction.
Shalimar Sulisto
Head of Communications
A Harvard graduate currently working at World Bank, Shalimar is a communications professional focusing on media training and building narratives for social organizations. She aims to raise awareness of the issues caused by plastic pollution in Indonesia.
